Marin is a bicycle company that is primarily known for their mountain bikes. They would like to expand their audience.
A Marin-branded app that would help get new cyclists out to the trail.
Marin sells mountain and hybrid bikes, but their company is at the center of mountain biking history. Their heart and soul is on the trail. To help them get their name out there, we decided to to create an app that would allow new mountain bikers to get acquainted the the sport. This would link mountain biking and Marin in their minds.
To learn about potential new customers for Marin, we conducted a survey and several interviews.
The survey gave us some insights into the fact that people were very socially motivated.
100% of people we interviewed cited the ability to ride socially (be it with friends or interesting new people) as the most important factor for getting them out on the trail.
"I would totally try it if someone asked!"
"It would be sooo boring for my friends to go with me, because I would slow them down."
Working off the assumption that Lauren will be excited by the outdoors, we created a userflow focusing on finding a trail first.
We threw ourselves a curveball and decided to create another flow, working off the assumption that Lauren might like to search for people to ride with first. In this flow, we give her the choice.
Our team also explored the idea of including how-to videos (for example, how to change a flat tire), and day-of-reminders. I'd love to explore these ideas further.