In this 2.5-week school-instigated team project, I worked with a client to redesign a content-sharing platform to better suit user needs.
Content Mutual is a platform that allows content-creators to syndicate their work on a pay-per-view basis. Currently, they are focusing only on written content, so those are the users our team focused on as well.
Users can't figure out how to use the features of CM to syndicate their work.
To solve this problem, we had to better understand what users needed. We then created a new userflow, which better suited user goals.
On this highly collaborative team, we all interviewed, conducted comparative analysis, created user flows and interface mock-ups.
To better understand how to serve writers on the Internet, we had to interview a lot writers and publishers. We found there are a lot of different ways to be a writer or a publisher on the Internet.
Here are a few of their lovely faces:
"People don't write for the sh*t of writing. They want to know that they'll get paid for their work." -Lis, Writer
"When it comes to frustrations, one of the main things is when I feel I write something particularly great, but it doesn't get much attention." - Dave, Writer
"Most freelancers get their work through people who know them."- Mike, writer
"Editors are the ambassadors of a publication. They need to know the right kind of writers and maintain that network." - Mark, Editor
"We don't take [an article] unless it really fits us, and it's really good." - Katrina, Editor
To make sense of what we were learning, we put together this mental model / comparative analysis hybrid. We mapped out what Content Mutual perceived writers and publishers want and cross-referenced it with what our interviewees said they wanted. We added a layer of how Content Mutual was serving user needs, along with how writers and publishers were having their needs met elsewhere. Specifically, we looked at Written.com, Scripted.com, and the now-defunct Repost.US. We then looked for gaps where writers weren't having their needs met, and let those guide us in our design decisions.
With Alex and Riley in mind, we designed a new userflow that focused on mutual collaboration between writers and publishers, to create new content.
Some new features we implemented:
After our final class presentation to our client, we were asked to continue working for Content Mutual. As the project wraps up, you will be able to find final designs here.